Saturday, March 2, 2013

Marketing - Be the Reader

Marketing is not my cup of Earl Grey. As soon as I open my mouth, I have visions of all the overbearing sales people I've ever met mocking me. However, I realize it's nutty to write for publication and never talk about it. I'm not a hermit. I just like to write.

So, what to do? Be the reader. 

I've started sitting on the floor with a picture book and thinking about color and text choices. I'm spending time (minutes) on particular characters and/or characteristics on each page like a child would do.

Olivia by Ian Falconer is a good book to try this with. Black, white, and splashes of red tell the story in addition to words. I love it. The words and illustrations focus the attention, but also let an active imagination wonder what will happen next.

When I became the reader of my books instead of the author, the marketing monkey got off my back.

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