For those of you who have not checked the Children's Book Insider, I highly recommend it. They have writers, teachers and connectors who help children's writers become successful.
This week, Jon Bard, the co-owner of CBI is teaching about marketing. In fact, I am in the middle of a video on the subject right now (paused). Jon just made the statement that publishing is not much about "publish or perish" anymore, but much more like "promote or perish."
That hit home. For those of us who write, have children and hold down crazy hectic day jobs, the idea that we also have to find time to promote our work is beyond daunting. It sounds more like mission impossible. Anyway, I hope to take on a professional view of marketing (er, book advocacy) with CBI's help. I'll let you know how it goes. - Q