Anyway, I recently got to see how knowing your audience (and in this case, your re-seller) really makes a difference between a ho-hum response to a book and over-the-top excitement (at least by the sales staff).

The response was fantastic! A museum gift shop PLUS a children's picture book on medical terms and health. Who knew?! Anyway, the person who actually orders was out, but based on the initial response, I'm optimistic.
Fingers crossed! And let me know how your targeted conversations go with potential resellers. -Q